“The future of oil goes through to be consumed like a wine” Thus began an interview a famous businessman in the sector, believing a change that has been observed in recent years an increasingly clear manner.
Terms like oleotourism, an alternative to traditional tourism on activities, tours, accommodation, restaurants, shopping, hiking, walking, relaxing and ultimately dissemination of information and culture revolves Olive Oil they are becoming increasingly popular, elevating this product from an ingredient in Spanish cuisine with a kind of “liquid gold”
Jaén, the biggest producer of olive oil, offers visitors the best scenario for the practice of “oleotourism” combining guided to production processes visits olive oil, to collect in the field up to the grinding and packaging at the mill. The olive oil production affects the landscape, the type of crop, the physiognomy of the villages and agricultural estates
This trend is in line with the appreciation that we collected at the beginning of the article and you want to claim the olive oil as more than just a food, a style similar to the wine life, and for that work to improve every day oils to perform simple but successful tasting different brands, something increasingly common and of course, the markets in which they learn about it through proper promotion, both generic and brand-based.
For the latter already making a big step denominations apart from olive virgin olive oil and extra virgin olive oil. In the future, by designation of origin or as Picual varieties, or gordial hojiblanca will be essential to distinguish further the quality and its consumption is more like wine.
In short, and to sum it up in one sentence, that everyone has their favorite olive oil.